The prices for IPL Media Rights were soaring during the first day of the Auction. It ascended so much that Individual matches were valued beyond INR 100 crore. According to Business Standard sources, the combined value may breach the Rs 50,000-crore-mark on Monday.
As per recent reports, TV rights have been sold for Rs 57.5 crore and digital rights for 48 crores. The winner of the bidding has not been revealed yet. The TV and digital rights per match for the Indian subcontinent currently stand at Rs 105.5 crore (57.5 + 48).
BREAKING NEWS: TV Rs 57.5 cr and digital at overnight score of Rs 48 crore. SOLD
— Vijay Tagore (@vijaymirror) June 13, 2022
The BCCI had divided the Media Rights into 4 packages. Out of these 4, Package A and Package B have been sold for 57.5 crores and 48 crores respectively.
This is how the BCCI has divided the Packages for the IPL Media Rights deal:
Package A: Indian Sub Continent Broadcast: The base price in this category was Rs 49 crore per game.
Package B: Digital rights Indian Sub-Continent: The base price for this package was Rs 33 crore per game.
Package C: Non-Exclusive Package (DIGITAL): The much-debated special package is in Bundle C which comprises 18 games and the reserve price in this cluster is Rs 16 crore per game. At 74 games per season and calculated for five years, the price of this bundle is Rs 1440 crore. These 18 Games in this package will be – Opening Match, 4 Playoff matches & 13 Evening Double Header matches
Package D: Rest of the World Rights (Outside Sub-Continent): The base price for this package is Rs 3 crore per game. The combined value of the reserve price is Rs 1110. crore for five years.
Round 2 of the auction for the bidding for Package C is expected to begin at 2 P.M IST. It is expected that the winner of Package B will also push aggressively for Package C as the broadcaster wouldn’t want to share 18 games with another player.
Highlights:
• IPL TV rights sold for ₹57.5 crore and Digital rights for ₹48 crores per match.
• Bidding for IPL Package C starting at 2 PM IST.
