T20 World Cup: Disney+ Hotstar announces special feed for hearing and visually impaired fans

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The T20 World Cup (T20WC) is a global cricket event that unites fans from all corners of the world. This year, the official broadcasters, Disney+ Hotstar and Star Sports Network, have taken a significant step towards inclusivity by announcing a special feed for hearing and visually impaired fans.

Broadcasters new initiative for T20 World Cup

This initiative is a first in the history of the T20 World Cup. The special feed will include an Indian Sign Language (ISL) and audio descriptive feed. This move aims to make cricket more immersive for its deaf, hard-of-hearing, and visually impaired users.

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The ISL feed will provide a ball-by-ball update through the presence of a translator on the live stream. This will allow deaf and hard-of-hearing fans to follow the game in real time, enhancing their viewing experience. On the other hand, the audio descriptive feed will be complemented by voice-over technology for specific pages, which can render text and images into a speech output. This will enable visually impaired fans to visualize the game through detailed descriptions.

This special feed will be applicable for 10 matches of the T20 World Cup, including all the India games, semi-finals, and finals. This ensures that the most crucial and exciting matches of the tournament are accessible to all fans.

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The Minister of Information and Broadcasting and Youth Affairs and Sports, Anurag Thakur, welcomed this initiative. He stated that the Government of India is committed to creating an inclusive society and believes that this initiative will enhance the viewing experience for millions of differently-abled sports enthusiasts.

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Disney+ Hotstar becomes the first OTT platform to make ISL available for live cricket. Sajith Sivanandan, Head of Disney+ Hotstar India, emphasized their commitment to promote inclusivity and serve all users. Sanjog Gupta, Head of Disney Star, echoed these sentiments, stating that such pioneering initiatives seek to remove barriers to access and engagement for fans from all walks of life.

Alok Kejriwal, Founder and CEO of India Signing Hands, a non-profit organization that advocates for equal opportunities for the deaf, described it as an excellent move. He expressed confidence that it will open doors to the exciting world of cricket to many more people from the Deaf and Visually Impaired communities.

According to the World Health Organization, there is an estimated community of 6.3 crore deaf and four crore visually impaired individuals in India. This initiative, therefore, has the potential to impact a significant number of cricket fans, making the T20 World Cup more accessible and enjoyable for them.

Also Read: IRFAN PATHAN JOINS SUNIL GAVASKAR TO CRITICIZE ENGLISH PLAYERS FOR LEAVING IPL 2024 EARLY

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Teja Devathoti
Teja Devathoti
Sports Content Writer at Swen Entertainment. Teja Devathoti has done his Bachelors in Commerce. He previously worked at Amazon as an associate in Operations. He has been a passionate follower of Cricket and other Sports since his childhood and this was the major reason to shift his career path to content creation because of its story-telling ability. He has a great desire to travel to all corners of the world covering various sports. Other than watching sports, Teja has a keen interest in Travelling, Music and Singing. His favourite cricket memory is India winning the 50 over World Cup and the great man Sachin Tendulkar achieving his biggest dream in his home ground.

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