Star Sports and Disney Hotstar on target to deliver Rs 5,000 cr in IPL advertising sales

- Advertisement -

Disney Hotstar and Star Sports who currently have the broadcasting rights for the IPL are expected to pocket huge cash from advertising sales this year. Reportedly, they are ON-TARGET to cross the magical figure of 4200-4400 Crore in advertising revenues from IPL 2022 this year. According to the industry sources, the official broadcaster has already sold 90% of the inventory for IPL. Not only the broadcaster but the official LIVE streaming partner Disney Hotstar is also creating a new ad-sales benchmark this year. 

IPL 2022 LIVE Broadcast: Star Sports, Disney Hotstar on-target for 5000 Crore plus advertising revenue

- Advertisement -

The industry estimates also say that HOTSTAR is looking good to cross 600-650 Cr in IPL Advertising this year. This clearly means IPL 2022 will easily cross 5,000 in Advertising this year for Disney Star Network. As per InsideSport, Star had increased the rates by almost 20% for ON-AIR Sponsorship packages this year.

The IPL broadcaster had garnered 3200 Cr in advertising revenues from IPL 2021. With increased rates, the number of matches & 2 more teams, this year they are expected to garner more and meet their target of 5,000 crores.

- Advertisement -

“IPL 2022 is very special. It will have 10 teams, will be played in India, will have a new format & most importantly new composition of the teams. All of these put together has created a huge amount of buzz in the market & Star is rightfully encashing this buzz”, said one of the buying heads at a leading media buying agency.

How many sponsors have Disney and Star Sports signed? 

Star Sports network & Hotstar all set for a weekend of sports - Exchange4media

- Advertisement -

For the 15th edition of the league, Disney Star has signed 15 sponsors. The broadcaster has signed deals with Cred, Dream11, Byju’s, TATA, Asian Paints, Spotify, Meesho, Swiggy Instamart, Kamla Pasand & Pepsi, and various other brands. Reportedly, Co-Presenting Partners pay 160 Crores and Associate Sponsors shell out 90 Crores.


“There is heightened interest from advertisers across categories for the upcoming season of Tata IPL owing to the addition of new teams, thus an opportunity for them to reach out to a new set of audiences,” Nitin Bawankule, head – ad sales, Disney Star, said in a statement recently.

“All key features including Super 4s, Super 6s, Fall of Wickets, and Milestones have sold out on our platform,” he added.


• Disney and Star expected to generate Rs 5,000 crore we advertising sales.

• 15th edition of IPL set to begin from 26th March.


- Advertisement -

Similar Articles



Please enter your comment!
Please enter your name here


Most Popular