The two IPL franchises Royal Challengers Bangalore (RCB) and the Chennai Super Kings (CSK) have made the cut to the top-10 sports clubs globally for the highest social media engagement for the year 2021. RCB and CSK are the only two cricket teams on a list that majorly has top football clubs around the globe. While RCB are eighth on the list with 820 million engagements during the January 1-December 31 period, the Super Kings are ninth with 752 million engagements.
RCB and CSK are the only two cricket teams
Premier League giants Manchester United are the toppers in the list having a whopping 2.6 billion engagements, followed by FC Barcelona, Real Madrid, Paris Saint Germain, and Chelsea FC as the top five.
RCB (8th) and CSK (9th) the only two cricket clubs in the list of highest Twitter engagement in 2021. pic.twitter.com/vopXOngspv
— Mufaddal Vohra (@mufaddal_vohra) January 8, 2022
Social media engagement includes a variety of actions that a follower could have with a social media handle. For instance, it could be a like, comment or retweet on a platform like Twitter.
Back in April, during the first phase of IPL 2021, RCB was the team with the best engagement on social media for the month. The Virat Kohli-led side engaged 265 million times with fans. FC Barcelona were second with 244 million interactions. MS Dhoni-led CSK had 205 million social media engagements in April.
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RCB and CSK were also two of the most popular sports teams on YouTube as well in 2021 in terms of total interactions. RCB was seventh on this list with 165 million interactions on the video-sharing platform, while the Super Kings were 10th with 141 million interactions.
On YouTube, FC Barcelona was the team that garnered the highest interactions – 353 million. Manchester United were second with 306 million interactions, followed by Liverpool FC, Chelsea FC, and Paris Saint Germain.
RCB and CSK are certainly waiting for the highly-anticipated Indian Premier League (IPL) 2022 Mega Auction, which is right around the corner. As it turns out, the auction is set to be held on February 12, 13 in Bangalore.